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A(H)
x P + M = C
Art
multiplied by its Hypnotic elements plus the multiplied effect of Promotion and
Marketing equals its Catchiness.
Catchiness is a term that denotes a kind of attraction,
emotional adhesive, or a way of binding two or more things via aesthetics. In the
case of art and its catchiness, the artist is trying to catch the attention of
the audience and bind the mind and emotions of the audience member together
with a creative product.
In the formula above, art should be thought of as a creative
idea, concept, design, or product. The human mind is the source of creativity
and clearly differentiates us from other living beings.
Hypnotic elements refers to those items or qualities that an
artist imbues their work with that is attention grabbing, technically superior,
important, urgent, or emotionally meaningful. The dynamic components of each
field of art construction mainly comprises its hypnotic elements, so it is an
understanding and mastery of those elements that the artist must gain in order
to produce effective emotional experiences in the mind of the audience member.
Once the artist has completed his creative work by carrying
it from concept to construction, he must then start the process of making it
known. This is what is referred to by promotion and marketing, the activity of
communicating what one has to offer or what one has made available for sale. The
business side of creative work is one of the most neglected aspects of the
artist lifestyle, yet it is by far the most important. If one has the desire to
make one’s living as an artist, then one has to know how to promote and market
his work.
All together these 3 factors form the “catchiness” of art. Of
all these factors the most difficult to learn is promotion and marketing
because it is in itself the art of selling, which is how an artist makes money.
The other 2 factors are the prime activities that define the artist, developing
creative ideas and making them attractive to others.
One can visualize the artist as a fisherman with his artwork
thrown out into the ocean as bait and the audience as a school of fish swimming
aimlessly. Once the fish see the bait floating freely, they all move in unison toward
it, and that’s how they are caught in the net and pulled aboard the fishing
vessel. The net is a good symbol of the power of promotion and marketing to
reel in fish.
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Marc
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