Friday, April 26, 2013

Finding Hypnotic Words

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Changing, Inventing, and Adapting Words

The art of songwriting includes the art of changing and inventing words methodically for both an aesthetic and communicative purpose. Something you should consider doing in your songwriting or conversations with others is in forming or shaping words to suit your own purposes. Because the English language, like many other languages, grew by the contribution of invented and (via translation) adapted words, you are not limited by a “proper” use of “specific” words. All you need to communicate a lyrical message is utilization of root words. 

For instance, when a song’s meter does not allow an additional syllable or limits you to a certain number of syllables, what you should do is try altering the word, so that the root word is preserved as in gyration which becomes gyrate. Or base a “new” word on the root word and use it as a substitute so that running becomes run or runs in the same line and context even if it’s “grammatically” incorrect.

This is a very important linguistic approach since it provides us with numerous ways in which we can structure and design words and lyrics to give our listeners carefully crafted messages with which to associate their own memories—whether pleasant or unpleasant. In effect, what we can accomplish is a fusion in the mind of a listener with their specific memories and our music. But the trick is in finding the right words to communicate to them in order to invoke those memories.

Google Trends and Adwords for Songwriters

Here’s another set of tools to help you find the right words is a keyword search tool like many on-line marketers and website designers use to drive traffic to any location in cyberspace. One example of this tool is Google Keywords. Along with a dictionary, a thesaurus, an idiom dictionary, and a book of word derivations, Google Keywords allows you to search words or phrases that people around the world are searching for on Google. It’s easy to use and really all you do is type in a keyword or phrase and the results you receive indicate how popular your keyword or phrases are in relation to similar words and phrases. The results also show a world map which tells you where in the world the word or phrase is most searched for. There are many more features available to you when you use this tool, but this is essentially how it works.

This is such a powerful tool because the popularity or lack of interest in a particular keyword or phrase gives you a kind of snapshot into the thought processes and deepest interests of your fellow man. The real power behind this tool and why it will add potency to your lyrics is because you can tailor your message to the people who are already on-line searching for information, products, services, and other content related to the keywords and phrases you’ve researched. Armed with this information alone you can easily capture small quantities of attention or increased attention from traffic being driven to your song or music website just by using the right words in your lyrics, song title, or song description.

To start playing with the Google Adwords tool right now, click here.

Google Trends is a similar tool to Google Adwords, except that the keyword or subject results are graphically ranked in terms of their popularity, but not with the number of searches. To see a graph comparing the popularity trends for the words “money, love, jobs, free, and sex,” click hereAs you will see “free” and “sex” are extremely popular terms worldwide, even more so than “money,” "jobs," and “love.”

A lot of writers already use these 3 techniques – altering, changing, and adapting words, Google Adwords, and Google Trends – for different purposes, but to achieve the same result. In almost every case, writers all seek to generate attention and provoke reader responses. These are by no means the only tools you should use, but these are very powerful tools that give you an edge over other writers and artists because you can consistently and scientifically attract relevant on-line traffic, traffic that already exists for your message. Even if your message is slightly off from a more highly searched word or phrase, you can easily slant your original word, phrase, or subject towards the more highly searched results.

Having the right words and the skill to use them effectively in your songwriting is a professional characteristic that places you in a league akin to seasoned advertisers, marketers, and songwriters. 

A Sample List of Hypnotic Words

The following list is a sample series of words (denoting actions, descriptions, objects, emotional states, people, bodily organs, directions and more) which have been found to possess tremendous value in the life, mind, and language of humanity. These words hold part of the key to a communication’s hypnotic power. All of these hypnotic words can be used in your songwriting in the following ways: in combination or clusters to create various phrases and sentences, as embedded commands strategically placed throughout your lyrics, as individual themes for a song topic, or as key words in your lyrical hooks.

I’m sharing them with you to familiarize yourself with some of the words that are used against you in life and commerce to provoke emotional reactions. As you read over this list, try to think of songs, book titles, conversational topics, and interests you are familiar with or involved in and how these words serve as part of the verbal component to these things.  

You, yours, unlimited, ultimate, trusted, surprising, thank you, stop, sensational, secret, take, realize, love, luxurious, imagine, exciting, connection, appealing, at last, because, emergency, comfortable, future, face, moon, complete, deserve, energy, heal, help, incredible, stars, dirt, irresistible, last chance, bed, power, blood, animal, promise, have, refreshing, normal, night, take, come, waste, door, time, relax, eat, problem, satisfaction, save, stay, soothe, try, rich, betray, lose, confusion, hands, stylish, true, wall, kiss, drink, everything, value, God, never, amazing, mouth, imagine, obey, possession, games, hair, hope, sun, attention, wet, steal, machine, action, goodbye, need, gold, fire, move, sound, change, happy, remarkable, hide, hot, parents, create, different, doll, explode, ugly, escape, survive, judge, back, hold, day, agree, always, admire, pleasure, please, hate, crying, perfect, new, asleep, now, money, water, magic, intimate, anger, important, waiting, think, protect, arms, bored, work, wrong, fun, easy, forget, remember, help, idea, amazing, sea, tears, drugs, look, at last, touch, cigarette, doubt, available, be ____, beautiful, best, easy, afraid, fantastic, write, lies, influence, free, clouds, shadow, worry, beg, revenge, magic, accept, smoke, flowers, home, danger, only, opportunity, profit, quick, eyes, receive, taste, right, reveal, want, faith, toy, special, mirror, don’t, kids, destroy, faster, cold, air, dead, invisible, apart, silence, men, women, strong, body, force, people, sad, cruel, nothing, feel, act, pain, talk, believe, play.

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What's in a Word

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P.S. To support Stereo Thesis with a financial donation, click here.




Marc






Tuesday, April 23, 2013

Musical Warfare: How to Use Music as a Form of Torture and Assault

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DOWNLOAD “SONIC WEAPONS: The Official Stereo Thesis Music Sampler FOR FREE.” To get your FREE full-length album…click here.
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Introduction

Although I could easily make this article about the most horrible songs ever written and how they get stuck in our heads, this is not what our topic is about today. In this article, we will discuss torture, its anatomy, and the role music can play in it. We will differentiate between different types of torture, how our senses can be used against us to cause us pain, the after-effects of torture, military uses of music in psychological operations, sonic technologies developed specifically for sieges and law enforcement applications, and how artists are speaking out against the use of their music in these operations. So strap yourself in and continue reading because you’re in for ride.

Pain and Perceptions of the Ear

The human ear is defenseless. It’s unable to keep sound out, so it must take in all it hears. Without earplugs, anti-noise headphones or other defensive technologies the ear is helpless to protect itself. One of the great advantages of using music as an implement of torture is that it leaves no physical mark. At least, so it seems. Because sound moves particles in the air and pushes the vibrations into our ear, the effect has a potential for danger. With an increase in the volume of sound, the vibrations push particles ever more strongly into our ear, thereby causing harm over time or immediately according to conditions. Here’s a brief description on how the ear can be damaged causing hearing loss and auditory malfunction.

Hair cells reside in the cochlea. Bundles of hair-like extensions, called stereo cilia, rest on top of them. When sound waves travel through the ears and reach the hair cells, the vibrations deflect off the stereo cilia, causing them to move according to the force and pitch of the vibration. Different forms of sound cause them to move in a variety of ways. For instance, a melodic piano tune would produce gentle movements, while heavy metal would generate faster, sharper motion. This motion triggers an electrochemical current that sends the information from the stereo cilia through the auditory nerves and eventually to the brain.





­When you hear exceptionally loud noises, your stereo cilia can become damaged and mistakenly keep sending sound information to the auditory nerve cells. In the case of loud sound sources such as rock concerts and fireworks displays, ringing happens because the tips of some of your stereo cilia have actually broken off. You hear those false currents in the ringing in your ear (or head), called tinnitus. However, since you can grow these small tips back in about 24 hours, the ringing is often temporary.


So as you can see although music torture is classified along with other forms of psychological torture, the damage that high volume sound can really cause is actually physical. If music torture causes the loss of hearing, the remedy for this physical ailment is not months or years of counseling, but rather a hearing aid. Deafness is a physical malfunction, not a psychological or emotional issue.

The Differences between Physical and Psychological Torture

Torture is the practice or act of deliberately inflicting severe physical pain and possibly injury on a living being. Although psychological and animal tortures also exist, the forms of torture can vary greatly in duration from a few minutes to several days or even longer. Reasons for torture can also vary greatly and they can include punishment, revenge, political re-education, deterrence, interrogation, coercion, or a sadistic gratification of observing the tortured in agony and pain.

Physical torture methods have been used throughout recorded history and can range from a beating to the use of sophisticated custom designed devices such as the rack. Exceptional ingenuity has been shown in the invention of instruments and techniques for physical torture, which exploit medical knowledge of the vulnerabilities of the human body such as the sensitivity of nail beds to pressure, or of the soles of the feet to heat. Other types of torture can include sensory or sleep deprivation, restraint or being held in awkward or damaging positions, uncomfortable extremes of heat and cold, loud noises or any other means that inflicts severe physical or mental pain. Physical torture is plainly the inflicting of severe pain or suffering on a person.

Psychological torture, on the other hand, uses non-physical methods to cause emotional or mental suffering. Its effects are not immediately apparent unless they alter the behavior of the tortured person. Psychological torture is less well known than physical torture and tends to be subtle and much easier to conceal. In practice the distinctions between physical and psychological torture can often be blurred. In contrast to physical torture, psychological torture is directed at the psyche with calculated violations of psychological needs, along with deep damage to psychological structures and the breakage of beliefs underpinning normal sanity.


Music torture is clearly difficult to categorize. Physically, the ear can become damaged, although no blows were inflicted upon the victim. On the other hand, music torture can prevent a victim from maintaining a normally functioning consciousness. Psychological torture also includes deliberate use of extreme stressors and situations such as mock execution, shunning, violation of deep-seated social or sexual norms and taboos, or extended solitary confinement. Because psychological torture needs no physical violence to be effective, it is possible to induce severe psychological pain, suffering, and trauma with no externally visible effects. Torturers often inflict both types of torture in combination to compound the associated effects.

In fact, music torture is most effective when it is combined with other forms of torture such as mock executions, simulated drowning, sexual and religious humiliation, stress positions or sleep deprivation, the exploitation of prisoners' phobias, the use of mind-altering drugs, hooding, forced nakedness, the use of dogs to frighten detainees, exposing prisoners to extreme heat and cold, physical assault and threatening the use of such techniques against a prisoner or a prisoner's family.

In addition, music torture is sometimes used with medical, pharmacological, and even tickle torture. With medical torture, medical practitioners use torture to judge what victims can endure, to apply treatments that enhance torture, or act as torturers in their own right. Pharmacological torture is the use of drugs to produce psychological and physical pain or discomfort. Tickle torture is an unusual form of torture which can be both physically and psychologically painful. But more commonly, music torture is mixed with using


The Analysis and Effects of Music Torture


So what aspects of music make it possible to turn it into a weapon of torture? Three aspects come to mind and they are a) type of music, b) loudness, or volume, and c) the length of exposure. Often in military operations such as torture or interrogations, the music of choice is usually something which is extremely annoying or very stimulating. For example, several days after Paris Hilton announced that she would release an album, the Pentagon decided to buy 50,000 copies to use against insurgents in the Anbar province in Iraq. Other choices of music can range from various types of heavy metal such as Metallica to songs from children’s T.V. shows such as Barney and Sesame Street.

The annoyance or stimulating factor of the music used is further intensified when the loudness or volume level is deafeningly high. In some cases, the volume levels have been reported to be as high as 120 – 150 dB, which equates to the sound range of a chainsaw, thunderclap and even a jet take-off. In addition, the length of exposure further exacerbates the effect of the music torture by causing the disorientation of the other senses. In psychological operations and during interrogations, it’s quite common for a single song to be played at extremely loud volume levels for a 24 hour period. All of these factors combined are what give music torture its effectiveness as an assault weapon.

The consequences of music torture reach far beyond discomfort and immediate pain. Many victims suffer from post-traumatic stress disorder (PTSD), which includes symptoms such as flashbacks (or intrusive thoughts), severe anxiety, insomnia, nightmares, depression and memory lapses. Torture victims often feel guilt and shame, triggered by the humiliation they have endured. Many feel that they have betrayed themselves or their friends and family. All such symptoms are normal human responses to abnormal and inhuman treatment.

For survivors, torture often leads to lasting mental and physical health problems. Music torture in particular is difficult to prove, especially when some time has passed between the event and a medical examination. Many torturers around the world use methods designed to have a maximum psychological impact while leaving no or only minimal physical traces. Typically deaths due to torture are shown in an autopsy as being due to "natural causes" like heart attack, inflammation, or embolism due to extreme stress.

Physical problems can be as wide-ranging as sexually transmitted diseases, muscular-skeletal problems, brain injury, post-traumatic epilepsy, dementia, and chronic pain syndromes. Mental health problems are equally wide-ranging, but the most common are post-traumatic stress disorder, depression and anxiety disorder. One of the most terrible psychological effects of torture is the killing of desire and curiosity, while the core feature of the post-traumatic landscape of torture is psychic deadness.


Gauntanamo captive Binyam Mohamed, who has since returned to England after years of imprisonment and torture, was interviewed on London’s Mail on Sunday. In this interview, he talked about how his sonic torture started in a Kabul prison in 2002 where he was held for eighteen months in complete darkness before his transfer to Gauntanamo in 2004. His body conveys no direct physical markings of his claims of abuse, but he relates how, “There were loudspeakers in the cell, pumping out a deafening, non-stop volume, 24 hours a day. They played the same CD for a month, The Eminem Show. When it was finished it went back to the beginning and started again. I couldn't sleep. I had no idea whether it was day or night.”

Military Uses of Music Assault

History’s most infamous musical assault occurred against the Branch Davidians in Waco, Texas (1993). The story goes that the FBI wore down the compound dwellers over the seven week siege, exploiting the defenselessness of the ear, by broadcasting sleep-preventing decibel levels of massively distorted music.

A few years earlier, the U.S. tried to force out Manuel Noriega from Panama City with a non-stop bombardment of heavy metal music by the likes of Black Sabbath and Judas Priest. In December 1989, the United States invaded Panama. Noriega took refuge in the Holy See’s embassy on December 24, which was immediately surrounded by U.S. troops. After being continually attacked with hard rock music, including Van Halen's hit song Panama and “The Howard Stern Show” for several days, Noriega surrendered on January 3, 1990.

In Guantanamo Bay and prisons in Afghanistan and Iraq reports have surfaced claiming that interrogation techniques involve the uses of extremely loud music to soften prisoners. Reports from Guantanamo Bay also indicate that disturbing chicken noises were played over a loud-speaker for more than 25 hours to induce sleep deprivation. Loudspeaker systems are also used to communicate with enemy soldiers by intimidating them with frightening voices. Apparently, this is form of sonic attack is an effective method for getting insurgents to surrender, along with intimidating phone calls made directly to the families of insurgents and enemy commanding officers.

Amnesty International has also received reports describing various kinds of humiliation and torture prisoners and detainees the world over has endured. The most common methods often reported include prolonged sleep deprivation, beatings, prolonged restraint in painful positions, hooding, exposure to loud music, and to bright lights.

Music Torture Technologies in Bullet Points

On November 18, 1998, now-defunct Synetics Corporation was contracted to produce a tightly focused beam of infrasound intended to produce effects that range from disabling to killing a target.

In 1999, Maxwell Technologies patented a HyperSonic Sound System, which is a highly directional device designed to control hostile crowds or disable hostage takers.

In 1999, Primex Physics International patented both the “Acoustic Blaster” and the Sequential Arc Discharge Acoustic Generator, which produce repetitive impulse waveforms of 165dB. Both sonic weapons are designed for “antipersonnel applications,” produce their effects with high intensity impulsive sound waves by electrical means, and are believed to be controllable at a distance of 50 feet or more.

American Technology Corporation has also development the Long Range Acoustic Device, or LRAD, 10 years earlier. This is a weapon capable of projecting a ‘strip of sound’ (15 to 30 inches wide) at an average of 120 dB (maxing at 151 dB). Because the LRAD is designed to hail ships, issue battlefield or crowd-control commands, or directs an attention-getting and highly irritating deterrent tone for behavior modification, its sonic projection is intelligible from 500 to 1,000 meters away. Wielded by the 361st PsyOps company, the LRAD was deployed to prepare the battlefield in the siege of Falluja in November of 2004. The device was armed with Metallica’s “Hells’ Bells” and “Shoot to Thrill.”

Artists Protest the Use of Music Torture

Honestly, positions are mixed among musicians in regard to the use of their music in torture. Many support the military position of do whatever it takes to stop the terrorists, while others are deeply opposed to the use of any form of torture on a humanitarian basis. For example, the Associated Press reported that Stevie Benton of the group Drowning Pool said, "I take it as an honor to think that perhaps our song could be used to quell another 9/11 attack or something like that.” My position, as a citizen and not as an artist, is based on the concept of political freedom, so I support any government that respects the freedoms of its citizens. However, when it comes to crime, I want law enforcement and the judicial system to prosecute those who violate the rights of others with an appropriate fine or incarceration. And in regard to war, military law should apply to combatants captured on the battlefield. In such cases, both forfeit their rights.

In contrast, the Associated Press also reported that various musicians were coordinating their objections to the use of their music in interrogations through an initiative called Zero dB. Zero dB is an initiative against music torture set up by legal charity Reprieve. This charity represents over thirty prisoners in Guantanamo Bay. Zero dB aims to stop torture music by encouraging widespread condemnation of the practice of music torture by calling on governments and the UN to uphold and enforce the Convention against Torture and other relevant treaties.

The initiative is backed by the Musicians Union which is calling on British musicians to also voice their outrage against the use of music to torture. Musicians and the wider public are making their own silent protests against music torture which are being shown on Zero dB. Participating musicians will include minutes of silence in their concerts to draw their audience's attention to the USA's use of deafening music against captives.

Among the musicians united in their objections were Christopher Cerf, a composer for the children's show Sesame Street, Tom Morello, guitarist of Rage Against the Machine and Audioslave. Others include R.E.M., The Roots, Rise Against, Rosanne Cash, Pearl Jam, Bonnie Raitt, Trent Reznor, Billy Bragg, Michelle Branch, Jackson Browne, T-Bone Burnett, David Byrne, Marc Cohn, Steve Earle, the Entrance Band, and Joe Henry.  Many others are sure to follow.

Royalty Payments from Music Torture

While the Zero dB initiative seems really cool, there just seems to be something wrong with the idea that those engaged in music torture ought to pay royalties to the musician’s whose songs are used in the torture process. The Guardian reported that the US military may owe royalty payments to the artists whose works were played to the captives. For those artists who do not want their music to be used for this purpose, it’s definitely appropriate for the military to stop using their music on an immediate basis. However, once the military has ceased to use their music in torture sessions, these artists shouldn’t return to receive royalty checks. On the other hand, artists who do want their music to be used in torture sessions, for whatever reason, should be given royalty payments, unless they arrange pro-bono usage rights to the military.

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P.S. To support Stereo Thesis with a financial donation, click here.




Marc





Thursday, April 11, 2013

Subliminal Messages and the Potency of Communication

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DOWNLOAD “SONIC WEAPONS: The Official Stereo Thesis Music Sampler FOR FREE.” To get your FREE full-length album…click here.
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Richard: Everything is hypnosis.

John: There’s a profound disagreement between us. There is no such thing as hypnosis. I would really prefer that you didn’t use such terms, since they don’t refer to anything. We believe that all communication is hypnosis. That’s the function of every conversation. Let’s say I sit down for dinner with you and begin to communicate about some experience. If I tell you about some time when I took a vacation, my intent is to induce in you the state of having some experience about that vacation. Whenever anyone communicates, they’re trying to induce states in one another by using sound sequences called “words.”

…you will discover that somnambulistic trance is the rule rather than the exception in people’s everyday “waking activity.”

-          Richard Bandler and John Grinder, Frogs Into Princes

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Subliminal Messages: Audio and Visual

Smart companies frequently hire marketing and advertising agencies to design television, radio, and printed messages in an attempt to invoke the past. What they want is to get you to associate pleasant or strong memories with their client’s products and services. In other forms of media, you get similar and sometimes even more powerful results. For instance, players of video games often become susceptible to hypnotic suggestions when those games contain subliminal messages.

Trance researchers have studied this and understand that “the players who may be unhappy or angry or frustrated [with his or her own life] could become psychologically dependent on the positive strokes of some subliminal messages” (Wier).  They believe that this could lead to the development of addictions to such media. Also, today’s on-line marketers use emotional triggers very successfully to make sales and build contact lists.


Above you’ll notice an example of a subliminal message designed to appeal to men and women where sex appeal, hygiene, health, desirability, beauty, respectability, sophistication, and status become part of the message for the brand of razors and shaving cream, but also for the act of shaving. Below is an example of a subliminal message designed – undoubtedly – to appeal to men and two of his physiological needs: food and sex.

Aligning physiological, psychic, or spiritual needs with a given product or service is a very effective technique to use in audio and visual advertising. Sex, health, status, desirability, beauty, intelligence, hunger, sleep, wealth, hygiene are just a few examples of these needs. The range of techniques varies greatly and many clever minds have found numerous ways to combine and recombine effective assortments of essential needs. They then turn around and use these combinations of needs in association with all kinds of products and services. These products and services then become indispensable to our lives and forever own a piece of our minds. 



The Potency of the Medium of Communication

After many years of study and gathering lots of information on the subject of the power of words, trances, and communication, I’ve develop an idea that I call “the potency of a medium of communication.” This idea is based on a number of known facts about what elements contribute to the effectiveness or poor quality of a message from one person to another. In “Words in Songwriting and their Power as Emotional Triggers (Part 3),” I   wrote, “Strong evidence supports the conclusion that when it comes to person-to-person contact, facial expressions convey 55% of the message, the tone of voice 38% and the words just 7%. So while it may be useful to have an extensive vocabulary to use in our conversations with others, it turns out that it’s not as important as our facial expressions and tonality (body language).”

So how does this help us build more impact in our art and writing? Well, for example, it gives us an order of priority (facial expressions – tone – words or see – hear – symbols) when it comes to which senses we should address primarily or in sequence to provoke an emotional response. A primary attack would dictate that we focus our artistic energies to the sense or senses most receptive to messages such as sight or hearing. In contrast, a sequential attack would mean that we target a series of sensual attacks in combinations of 2 or more senses, linearly (a, b, c, d) or in cycles (repeated attacks – a, b, a, c, b, a).

For example, music recordings are a less powerful means of communication than music videos because the recordings don’t provide the visual elements we need to analyze the artist’s facial expressions and body language. The reason is because we retain less information from the things we hear in contrast to the things we see. But because the power that recordings of music possess is in their capacity to convey tonality and the artist’s use of words (prose, rhymes, and poetry), they are infinitely more likely to communicate than a photograph, which possesses less power because it contains even fewer elements of communication. A static visual moment – photograph – lacks movement, sound, and a stated message. [To learn more about this subject read "The Power of Frames in Communication."]

Now that we've covered these basics I can tell you what I mean by “the potency of the medium of communication.” The potency of the medium of communication is a cognitive diagnostic tool used to evaluate the number and strength of communicative elements present in any given message. Basically, it determines a messages potential for achieving understanding as well as the potency of the message delivered.

[Optional Exercises: This exercise is designed to help you see for yourself how important various communicative elements such as motion, body language, facial expressions, words, and tone are in relation to a message. With this exercise and variations on it, you can determine on your own the relative value of any given communicative element and the emotional or psychological impact it creates upon you.

Version 1: Watch a commercial or some part in a movie with the sound off (mute). Notice how the communicative elements besides sound and words push or do not push the message out from one person to the other. Can you pick up on the emotion, the message, the impact, and the understanding?

Version 2: Get a song from your music library and find the music video for the same song on YouTube. Go back and forth between them comparing each one’s power or impact upon you. Obviously, the visual component is the primary element that will be missing in this comparison, so test out the difference and evaluate the impact.

Version 3: Compare a photograph with a video. Find a celebrity’s photograph and footage of them on YouTube. In the photograph, notice the fixed facial expression, pose, make-up, attitude, and emotional impact. Now watch whatever video footage you’ve found and take note of the celebrity’s personality traits, tone of voice, use or command of language, their use and choice of words, facial expressions, sense of humor, and emotional impact. Which medium – the photograph or video – makes you feel more bonded or dismissive of the celebrity in question?

To take Version 3 a step further, you can compare the photograph with the video again, but this time mute the sound on the video to compare a still image with a moving image to see what discoveries you make.

There are many more ways to explore the comparisons between various communicative elements in regard to the power and influence they possess over human emotion. You should take some time every now and then to study each one I mentioned in this article and also try to discover more on your own. Other communicative elements that exist, but I didn’t find useful to mention here include touch, smell, confidence, and authenticity. Using these exercises, developing more on your own, and experimenting with them will have a dual benefit for you. On the one hand, you will become more aware of the effective communication patterns of others and, on the other hand, you can with discipline and practice develop more effective communication patterns within yourself.]

Afterword: On Understanding

In "The Power of Frames in Communication," I also wrote, “while words are important in many ways, they’re not as important as what a message or communication is intended to create, which is an understanding. Understanding is largely affected by whether or not one sees (or imagines) what the other person is communicating. Understanding can be either positive or negative. One communication can lead to a state of understanding like love, whereas another communication will be understood as hate.

The only qualification for what an understanding is or is not, is whether or not what one party is communicating to another party is actually what the original party intended to get across. In other words, if what person ‘A’ sends as a message to person ‘B’ is not what person ‘A’ means, then there is no understanding. But if what person ‘A’ sends as a message to person ‘B’ is what person ‘A’ means to arrive at person ‘B’, then understanding has been achieved. This is all there is to effective communication in person, in print, audio, or visual.

When communication is clear and direct it is easy to tell who are one’s friends and who are one’s enemies because our body language, tonality, words, facial expressions, and eye contact (or lack thereof) project our love and hate. But when communication is unclear, socially acceptable, or politically correct it is not so easy to determine one’s friends and enemies. This can be problematic because we can inadvertently create what some people call “frienemies (friend-enemy),” which is the designation given to someone who is not always friend and not always enemy. Moreover, besides the type of associations that can develop out of unclear and indirect messages, misunderstandings are common and devolve into something much worse – manipulation.

“Frienemies” cannot develop a healthy or thriving relationship because they serve as tools for one another in the games that occur within most social circles. For as long as they allow such a “relationship” to continue, they permit tacit consent to guide their overall interaction meanwhile they remain silent on the manipulations they use on one another to get what they want or need out of the other party. This sort of relationship is also based on understanding, but it is a negative understanding involving psychological risks, physical abuse, and emotional dangers whose outcomes are difficult to predict and assess until the damage is done.

So in your communications via your art, music, songs, and writing, are you a friend, enemy, or “frienemy” to your audience, fans, and supporters?

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P.S. To support Stereo Thesis with a financial donation, click here.


Marc



Thursday, April 4, 2013

Practice Editing Your Music for T.V. Commercials, Radio, Ringtones, Samples, and much more Using Audacity

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DOWNLOAD “SONIC WEAPONS: The Official Stereo Thesis Music Sampler FOR FREE.” To get your FREE full-length album…click here.
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Every now and then I get a chance to listen to the Tech Guy show on KFI 640am. On one particular weekend afternoon, he was talking to a caller and mentioned a FREE music and editing software called Audacity. Many of you may have already heard about Audacity, but at the time I hadn’t, but I am still going to recommend it for those of you who do not already know of it, but have an interest in learning something new or who have a need to know how to edit sound or music on a basic level.
This is a really user friendly sound recording and editing software that works great for basic recording purposes. Even if you have little to no experience with sound or music editing software Audacity can be easily learned using the tutorials which are available inside the software itself. So there’s no downside risk to owning software you’ll never use with Audacity. If you have a legitimate purpose for recording and editing sound or music, then you can learn how with Audacity.

Remember, Audacity is a basic sound and music recording and editing software, so there are limitations should you seek more advanced settings and options for higher skilled techniques. Here’s a screenshot of the Audacity workstation:
I know it looks a bit intimidating from a beginner’s point of view, but like I already mentioned, Audacity is totally learnable if you use the tutorials which are available inside the program itself. The best way that I know of for musician to use a program such as this is to practice editing some of your music to lengths appropriate for television and radio commercials (:30 – 1:00 min), voice overs, ringtones, and sampling by DJ’s and song remixes.
To get you started right away, here are 2 videos I’d like to share with you. Although, there are many videos available on YouTube and other video services for Audacity users, here are just 2 that I thought would be of interest to many of you.
The first is a short video for those of you who are interested in doing or who actually do voice over work. How do you add music to your voice over recording? Is there a way to increase the volume on a track that’s been recorded too low? And how do you set it up so that the music volume doesn’t interfere with the vocal track? Watch this video to learn how.

The second video is for those of you who love ringtones or musicians who want to create ringtones from your own music to sell on your website or other on-line ringtone vendors. How do you import audio into Audacity to begin an editing project? How do you cut the audio once you’re ready to edit? How do you add a fade if a song cuts off abruptly? Watch this video to learn more.

I hope you feel a little more confident about starting with Audacity as your beginning music or sound recording and editing software. I intended that you would be by the end of this article. So now that you’ve decided to start here’s your link to download Audacity for FREE.
To download the Audacity program right now, click here.
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Marc