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To connect with your audience all you need are 5 Magic Emotions. It doesn't matter if you're a filmmaker, a songwriter, a painter, a dancer, or a chef, the 5
Magic Emotions elicit immediate agreement and create very strong bonds of feeling.
With these 5 Magic Emotions, you can construct your own formula for creating the highest degree of emotional
connection with your audience through this unusually effective diagnostic tool for starting, maintaining, and ending human relationships.
The 5 Magic Emotions aren’t intended to restrain you, in fact, they can be quite helpful when you hit a roadblock during the creative process. The 5 Magic Emotions should be used as a set of tools to help you short-cut the process of matching the expectations of your audience.
If you think about it the 5 Magic Emotions actually free you from the "HOW" and allow you to focus on the "WHAT" of the creative process, so instead of trying to figure out how to reach them in a meaningful way, you can focus on intelligent and informed approaches for building a relationship with them through the creative process and the products of your creativity.
What's wonderful is you can stay grounded in creativity and produce in volume instead of getting emotionally bogged down in negative states of mind.
Interestingly, each emotion finds a unique home within a limited set of genres, styles, or stereotypes. Certain types of films, music, food, dancing, clothing can be categorized according to one or more of these 5 Magic Emotions.
As you learn about each of the emotions try to figure out how you would bring that feeling or element into your artwork in order to find out which works best to satisfy your audience's expectations.
Even though you may doubt it at first, it is within your power to internalize or adopt one or more of these emotional tendencies so as to use the correct mindset for writing, producing, performing, or cooking in any style or manner
related to these 5 emotions.
The 5 Magic
Emotions are:
Apathy, Propitiation or Sympathy, Covert Hostility, Antagonism,
and Enthusiasm.
These emotions are listed from the lowest to highest emotional
types. These are the 5 Magic Emotions and here’s how to use them.
Enthusiasm— communicate deeply felt beliefs and ideas, discuss the things which you are
pursuing in life, and speak about aiding or assisting others. Here an
individual’s thoughts are directed at the exterior world and his thinking is
intensely focused on the immediate environment as well as his future
vision of the world. To reach the people in your audience at this level, you should make attempts to write or demonstrate such themes
as how you changed your life for the better, of broadening your perspective
about things you once viewed in a much more limited way, and how good things await you in the future.
To be able to produce connections with a
person at Enthusiasm, you must be able to create a sense of strong and outgoing
love, friendliness, and a general extroversion of feeling. This emotion
resembles or is close to exhilaration, eagerness, and cheerfulness. Generally,
this person uses effort purposefully, so communicate with them accordingly.
Antagonism—at the level
of Antagonism, you should communicate by nagging and making nasty cracks at the
expense of other people. You should also make derogatory comments to invalidate
other people, groups, mankind, or life in general. The mentality of a person in
this emotional state consists of doubt in one’s own existence and further attempts
to undermine the clear and certain reality of others.
In antagonism, you also find
criticism and indecision. Associations with such a person tend to go nowhere
because this person’s form of friendship consists of a feeling of annoyance
and irritation toward others. Love is received by them with suspicion and is even seriously
questioned and may be regarded with distaste or disgust.
This emotion resembles or is close to expressed resentment,
anger, pain and hate (violent and expressed). Generally, this person uses
effort to attack, so communicate with them accordingly.
Covert
Hostility—in covert hostility, you want to talk about lies you tell or told and
secrets – lots and lots of secrets. It would also be consistent with this
emotion if you would discuss pretended forms of agreement such as flattery,
verbal appeasement, and the false picture of “your own” feelings and ideas. You
also want to talk about the destruction of another’s reputation, instances of
faked affection for others, betrayal, gossip, of secret hate, and even unknown murders that you or another has committed.
To assist in getting into the part try to think of yourself as a pervert, hypocrite,
subversive, or along the lines of an unfaithful wife or husband or any other
kind of cheat. Association with this person usually takes the form of
disagreement and escalates into doubt, insecurity and attempts
to gain reassurance from others. The emotional level of a person at this band is
generally one of suppressed hatred. Here you will find that the individual
works (unconsciously or otherwise) to injure or destroy the lives and
reputation of people and to also destroy private property.
This emotion
resembles or is close to unexpressed resentment, fear, and no-sympathy.
Generally, a person at this level uses effort covertly, so slant your messages
accordingly.
Ironically, the
most common emotions present in “love songs” are at the level of Grief, Propitiation,
and Sympathy where the song’s content is usually about a lover one has
lost, other kinds of loss, threats of loss, and pity. If you are going to communicate with an audience at this level, you should do so in a hopeless tone about bad things
which are happening or will happen and for which there is no “possible”
resolution.
Also, it is
consistent with this emotional level to speak about not being able to be
heartened or cheered up by anyone. At this reality level, you will find that a
person is consumed by a strong doubt of their own reality with a consequent
inability to take action to change it. Moreover, you will find that a person in this
emotional band must be told what to do since they are afraid to act on their own.
You can sprinkle your lyrics, images, or art with pleas
for pity and descriptions of desperate efforts to win the support of others by
tears. These emotions resemble and are close to the idea of making amends and
feeling undeserving. Generally, a person in these states is not acting rationally
because their outlook on life is skewed by the fact that they have “given up,”
so reach them accordingly.
Although it
could be difficult, in Apathy, you should talk about not being able to
talk about something or being unable to respond to conversation or an
experience. When you sing, perform, or write sound as though you are
overwhelmed by someone or something. Be monotonous with the expression of your
vocals, movement or text.
Here you will find a form of numbness to life and the busyness of life. A person in this band of emotion has completely withdrawn from living. Association with
this person is undesirable and impossible because this person is on the
threshold of suicide. This emotion resembles or is close to being a victim, uselessness,
self-abasement and dying. Generally, this person also does not use effort because
other people are commanding and using him. Therefore, compose accordingly.
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